The
TV commercial is generally considered the most effective mass-market
advertising format, as is reflected by the high prices TV networks
charge for commercial airtime during popular TV events. The annual
Super Bowl football game in the United States is known as the most
prominent advertising event on television. The average cost of a single
thirty-second TV spot during this game has reached US$3 million (as of
2009). The majority of television commercials feature a song or jingle
that listeners soon relate to the product. Virtual advertisements may
be inserted into regular television programming through computer
graphics.
It is typically inserted into otherwise blank backdrops or
used to replace local billboards that are not relevant to the remote
broadcast audience. More controversially, virtual billboards may be
inserted into the background where none exist in real-life. This
technique is especially used in televised sporting events Virtual
product placement is also possible.;Infomercials: An infomercial is a
long-format television commercial, typically five minutes or longer.
The word "infomercial" is a portmanteau of the words "information"
& "commercial". The main objective in an infomercial is to create
an impulse purchase, so that the consumer sees the presentation and
then immediately buys the product through the advertised toll-free
telephone number or website. Infomercials describe, display, and often
demonstrate products and their features, and commonly have testimonials
from consumers and industry professionals.
Radio advertising
Radio
advertising is a form of advertising via the medium of radio. Radio
advertisements are broadcast as radio waves to the air from a
transmitter to an antenna and a thus to a receiving device. Airtime is
purchased from a station or network in exchange for airing the
commercials. While radio has the obvious limitation of being restricted
to sound, proponents of radio advertising often cite this as an
advantage.
Online advertising
Online
advertising is a form of promotion that uses the Internet and World
Wide Web for the expressed purpose of delivering marketing messages to
attract customers. Examples of online advertising include contextual
ads that appear on search engine results pages, banner ads, in text
ads, Rich Media Ads, Social network advertising, online classified
advertising, advertising networks and e-mail marketing, including
e-mail spam.
Product placements
Covert
advertising, also known as guerrilla advertising, is when a product or
brand is embedded in entertainment and media. For example, in a film,
the main character can use an item or other of a definite brand, as in
the movie Minority Report, where Tom Cruise's character John Anderton
owns a phone with the Nokia logo clearly written in the top corner, or
his watch engraved with the Bulgari logo. Another example of
advertising in film is in I, Robot, where main character played by Will
Smith mentions his Converse shoes several times, calling them
"classics," because the film is set far in the future. I, Robot and
Spaceballs also showcase futuristic cars with the Audi and
Mercedes-Benz logos clearly displayed on the front of the vehicles.
Cadillac chose to advertise in the movie The Matrix Reloaded, which as
a result contained many scenes in which Cadillac cars were used.
Similarly, product placement for Omega Watches, Ford, VAIO, BMW and
Aston Martin cars are featured in recent James Bond films, most notably
Casino Royale. In "Fantastic Four: Rise of the Silver Surfer", the main
transport vehicle shows a large Dodge logo on the front. Blade Runner
includes some of the most obvious product placement; the whole film
stops to show a Coca-Cola billboard.